A key part of print business strategy sees you spend your time focused on the things that will make you money and help your business grow. Our longtime friend, Vince Mallardi of The Printing Brokerage/Buyers Association International, has released a great tool to help you focus on the right markets.
Many of you already know Vince as a longtime contributor to our annual printing industry predictions article.
These markets are a big deal as they account for nearly 95% of total print. As Vince suggests, you would be wise to boost your promotional spending to saturate existing markets among the food/beverage and banking/investment sectors in particular. Also, you may be surprised to learn what sector is now out of the top 25.
Now is the time to make good strategic decisions, while our economy is growing. You don’t want to look back at 2018 and say, “If only I’d acted!”
While we focus on the future, do you ever wonder if the sale of your business will allow you to live on the beach? But before you can dream, you need to know the value of your business. Empowered owners know their numbers. We’re proud to offer you some options.
Want to know how your printing business stacks up against the competition? A PeerComps report will give you fast access to reliable competitor company values, based on over 8,000 closed transactions.
It’s a smart and easy way to get an edge in the marketplace. Get started on your PeerComps report today. Want to go deeper? Find out about our more robust valuation services.
Now let’s talk some tough love. Want to hear the most popular episode of our podcast, The Printer’s Edge? It’s about a critical time for a business. The owner was thinking sale but we were thinking liquidation.