Email Whitelist Instructions
Since your ISP probably uses some type of spam filter we ask that you add us to your trusted list of senders, contacts or address book. All also known as whitelisting.
If you do not see an email from Rock LaManna in your inbox, due to the overzealous filtering by ISPs my email may have mistakenly been sent to your spam folder. Please open your spam folder look for it there, open it and mark it as "not spam"...
Click the link to your ISP or email client to Whitelist Rock LaManna eNewsletter, from: Rock LaManna.
ISPs AOL, AOL Web Mail, Yahoo, Hotmail Live, Windows Live and MSN, Gmail, Earthlink, AT&T, Comcast
Email Clients: Outlook 2003 (or higher), Mozilla Thunderbird, Blackberrys,
Spam Filters: Norton AntiSpam, McAfee Spamkiller, Barracuda Networks, Trend Micro PC-Cillin, Cloudmark SpamNet, CA Anti Spam, Mailblocks, MailShield, MailWasher, Oddpost, SpamAssassin, SpamFighter, ChoiceMail, SpamButcher, Spameater Pro Spam Inspector, Spam Interceptor, SpamPal, Spam Sleuth, Other providers:
If you use Spam Arrest or other challenge response spam filter please whitelist Rock LaManna.
To make sure email gets delivered to your AOL inbox, you must add the email address or corporate domain of the sender to your Address Book or Custom Sender List.
- Click the "Spam Controls" link on the lower right side of your inbox screen.
- When the "Mail & Spam Controls" box appears, click the "Custom sender list" link.
- Choose the "allow email from Rock LaManna " option.
- Add the domain or email address you would like to receive mail from, then click "Add"
- Click "Save"
If using AOL web mail replying to an email from Rock LaManna will also work.
Email from that domain will now be delivered straight to your Inbox.
If you�re not receiving email you are expecting, there are two things you can do:
- Use the "Not Spam" button in your Bulk folder.
- Create a filter to automatically send email from certain domains to your Inbox. This is the only way to really ensure delivery.
Report as "Not Spam"
- - Check your Yahoo! Bulk folder
- - If you see the email from Rock LaManna, highlight it and click "Not Spam"
- - This does not guarantee that your mail will be delivered in the future, but it does help.
Create a Filter
- Click "Options" in the top right navigation bar
- Select "Mail Options" from the list that drops down
- Choose "Filters" located on the left side of the page
- Click the "Add" button on the Filters page
- Choose the field you want to match in the incoming message. For example, "header" or "to".
- Choose the criterion by which you want a match to be made, such as "contains"
- Enter the text string to compare. For example: from Rock LaManna
- Choose the destination folder to which you would like the message delivered. For example: Inbox
Hotmail Live, Windows Live and MSN back to top
In the new Hotmail you must "Mark sender as safe" to enable hyperlinks even in text emails and images in HTML emails.
Entering the email contact in the address book or contacts no longer whitelists the sender
To ensure messages from specific email addresses are not sent to your Junk Email folder, you can do one of two things:
- Check the "Junk" folder if you do not see the Rock LaManna eNewsletter in your inbox
- Click the "Mark as safe" link
- Add Rock LaManna to your Safe List
Mark Sender as Safe
Attachments, pictures, and links in this message have been blocked for your safety. Show content
Rock LaManna Rock LaManna - Rock LaManna eNewsletter
From: Rock LaManna You may not know this sender. Mark as safe | Mark as unsafe
Sent: Thu 6/14/07 12:00 AM
Reply-to: Rock LaManna
- Click "Show content" to view the body of the email if it contains images and HTML
- Click "Mark as safe"
- Rock LaManna will now be added to your list of "Safe senders"
Manually Add to Safe List
- Click "Options" in the upper right corner of your Hotmail screen
- In the Body of the page under "Junk e-mail" click the link "Safe and blocked senders"
- Click the link "Safe senders"
- Enter the email address "Rock LaManna "
- Click "Add to list"
To make sure email gets delivered to your inbox, you must add the email address Rock LaManna to your contacts list.
- Click the drop down arrow next to "Reply" in the upper right side of your inbox screen.
- Click the "Add Rock LaManna to Contacts List" from the list that appears.
- You will now see Rock LaManna appear under the link "Contacts" on the left side of the page.
- Click the link "Contacts" and the in the "Search Contacts" form field.
- Now you can select to move Rock LaManna to a contact list of choice and edit any details.
Outlook 2003 (or higher) back to top
Because of the various email platforms that can work with Outlook, it is tricky to tell you how to recieve all email to your Outlook inbox. We can tell you, however, how to make sure you can see all the emails you receive as they were intended to be seen - with images. If a company is not in your address book or "Safe Sender" list, your HTML images will not display.
To have HTML display correctly, users can:
- Change their automatic download settings
- Add sender to your address book
- Add your email or domain to their approved sender list
To change settings:
- Right click on a non-displaying image in an HTML email
- Choose "Change automatic download settings" option
- When the popup comes up, uncheck the first box in the list that says "don�t download pictures or other HTML content automatically
- Click "OK"
To add sender to address book:
- Open the email
- Right click on the from address
- Choose "Add to contacts" option
To add domain to safe sender list:
- Right click on a non-displaying image in an HTML email
- Choose "Add the domain to the safe sender list" option
If you are not receiving email at Earthlink, there are two actions you can take.
- Check "Suspect Email" folder
- Add to your address book
With Earthlink, if you have SpamBlocker turned on, suspect messages are automatically send to your Suspect Email folder if the domain is not in your address book.
Suspect Email Folder
- While in the "Suspect Email" folder, if you see Rock LaManna...
- Select the "Move to Inbox and Add Contact" option from the pull down menu.
- This will add Rock LaManna to your Address Book for future email delivery assurance.
Address Book Inclusion
- Open the email.
- Click "Add to Address Book" in the email header.
- Use the "Address Book Editor" to verify the sender's contact details and click "save."
- Fill in Rock LaManna as the email address of the sender.
- Any mail sent with the same domain (right of the @ sign) will now be delivered to your Inbox.
- Open the email message from the sender you want to add to your address book.
- Click on the "Save Address" link (below) next to the "From Address.
- Check the "Add to Contacts" box (below) and click "Save.
- Click on the [Save Address] link at the top of this message (it's next to From Address).
- For the field titled First Name, please enter Rock LaManna
- Then click Save Entry and you're all done.
- Scroll up to the message header
- Get to the field where Rock LaManna is listed, click the Berry button and then click Show Address
- Click the Berry button and then click Add to contacts
- Click the Address Book button
- Make sure the Personal Address Book is highlighted
- Click the New Card button. This will launch a New Card window that has 3 tabs: Contact, Address and Other
- Under the Contact tab, copy and paste the "From" address, Rock LaManna into the email dialogue box
- Click OK
- Start up Norton AntiSpam
- Click the Status & Settings tab
- Click AntiSpam
- Click Configure
- Click Allowed List tab
- Click Add button
- In the 'Email Address' box, enter Rock LaManna
- Click OK
- Click OK
If you received an email message that was incorrectly moved to the Spam Mail folder by the Anti-Spam Toolbar you can prevent this from occuring in the future.
The Anti-Spam Toolbar detects spam by looking for certain keywords in the email's subject or body and matching it with the anti-spam pattern file. Occasionally, it may detect what you consider legitimate email as spam.
To prevent this from occurring you can do either of the following:
- Add the sender to the list of Approved Senders
- Decrease the Spam Email Filter Strength
Note: You can also select the email and click Not Spam to report it to Trend Micro. However, this feature serves only as a reference when we develop our spam database, and it may not have an effect on how the toolbar detects spam.
Add the sender to the list of Approved Senders
- Open Microsoft Outlook or Outlook Express.
- Click the Spam Mail folder then select the legitimate email detected as spam.
- Click Approve Sender on the toolbar.
- Click Yes when the confirmation message appears.
Decrease the Spam Email Filter Strength
- Open Microsoft Outlook or Outlook Express.
- Click Trend Micro Anti-Spam then click Settings.
- On the Spam Filter tab, move the slider bar to select a lower filter strength.
- Click OK to save your settings.
- Select Friends from the McAfee SpamKiller sidebar.
- Click Add a friend.
- Make sure All users at a domain is selected under Friend type:
- Type the domain name you want to whitelist under Address:
- To whitelist all our newsletters, type
- Optionally, enter a Rock LaManna to help you recognize the domain under Name:
- Click OK.
- Click OK.
The Barracuda Spam Firewall is a popular spam filtering solution. Barracuda uses several algorithms and processes to determine whether emails are spam. Occasionally, it will mark a legitimate message as spam. There are two methods to whitelist email senders so that the firewall will not quarantine future email.
Whitelist Quarantined Senders
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Open your email client. Barracuda should send you a summary each day listing quarantined items. Choose the most recent Barracuda email message.
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Locate the email from Rock LaManna and the sender email address Rock LaManna that you do not want quarantined in the future. Click on the word "Whitelist," which is in green print to the right of the email title. This will open your list in a web browser.
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Click the box to the left of the email that you would like to whitelist. At the top of the page, click "Whitelist." Barracuda will not block or quarantine the sender whose email address appears on the whitelist.
Whitelist Senders and Domains
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Open your web browser. Navigate to your company's Barracuda firewall homepage.
-
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Click on the "Block/Accept" tab.
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Choose "Sender Domain Block/Accept." Enter the domain name from Rock LaManna to whitelist. For example, you can enter aol.com to allow all AOL addresses. You may enter a comment to remind you why you allowed this domain. Click "Add."
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Click your mouse on the "Email Sender Block/Accept" tab. Enter the email address of an individual sender that you want to whitelist, such as "Rock LaManna " Include a comment. Click "Add." In the future, Barracuda will not block emails from this sender.
- Select Cloudmark | Options... from the Cloudmark SpamNet toolbar in Outlook.
- Click Advanced.
- Go to the Whitelist tab.
- Click the Add button.
- Type: Rock LaManna
- Click OK.
- Click OK.
- Click Yes.
- Click OK.
- Click the Addresses tab.
- Click New.
- Type: Rock LaManna
- Make sure 'Accept Mail From This Address' is selected under Receiving Options.
- Uncheck 'Display in People Picker' under Other options.
- Click Submit.
- Click OK.
- Click Friends from the toolbar.
- Click Add.
- Type: Rock LaManna
- Click OK.
- Click Tools, then Blacklist & Friends.
- Click Add... on the right, the Friends list side.
- Make sure Plain email address is selected.
- Type: Rock LaManna
- Click OK.
- Click OK.
- Check your 'Probably Spam' folder.
- If you see that Rock LaManna eNewsletter was incorrectly filtered out
- Select it
Click the 'Move to Inbox and Mark as Not Spam' button.
- Add the following entry to your user_prefs file, which is found in the .spamassassin subdirectory on your web/mail server
- whitelist_from Rock LaManna
- Save the user_prefs file or move the updated copy to your .spamassassin subdirectory.
Highlight the email from Rock LaManna with the email address Rock LaManna to Whitelist.
Click "More" in the SPAMfighter Toolbar and select "Whitelist".
Here you can choose if you want to Whitelist the email address Rock LaManna or the whole domain.
To be sure that all emails from people in your Outlook contacts get through to you, you can import and Whitelist them.
To do this, follow these steps:
- Click "More" in the SPAMfighter toolbar.
- Then "Options"
- Then "Filter settings"
- Then "Blacklists & Whitelists"
- Then "Whitelist email address"
- Then "Import".
- Select your 'Address Book' and click on "Check all"
- Click "Add"
- Click "Apply"
If you get a pop-up box offering you to upgrade to SPAMfighter Pro it is because you have exceeded the limit of 100 addresses. You can fix this by buying SPAMfighter Pro or by deleting some of the addresses in your Black/White list. If you want delete addresses, please go to:
- Click More" in the SPAMfighter toolbar.
- Then "Options"
- Then "Filter settings"
- Then "Blacklists & Whitelists"
- Open ChoiceMail
- Click on the Senders tab
- Choose "Approve another Sender"
- Type in the sender email address Rock LaManna
- Click on OK
- Click the Configure button.
- Go to the Known Senders tab.
- Click Add under 'Known Good Senders and Recipients'.
- Type: Rock LaManna
- Click OK.
- Click OK.
- Click Filters from the sidebar.
- Click the Approved Senders tab.
- Click Add Filter.
- Type: Rock LaManna under Address.
- Choose 'Full Email Address' under Address Type.
- Select Email Domain.
- Click OK.
- Select Spam Inspector
- Then 'Manage Friends List' from either the Spam Inspector toolbar or from the Outlook menu.
- Make sure Email is selected under 'Add a New Friend'.
- Type: Rock LaManna
- Click the >> button.
- Click Close.
- Follow the Trusted link under > Authentication Lists.
- Enter the email address: Rock LaManna
- Click Add.
- Click on the SpamPal system tray icon with the right mouse button.
- Click 'Add to Whitelist' from the menu.
- Type: Rock LaManna
- Click Add.
- Select File, then Configure.
- Go to the Friends category.
- Make sure Active is checked.
- Type: Rock LaManna on a line by itself in the entry field.
- Click OK.
Other Spam Filters Not List Above.... back to top
If Rock LaManna eNewsletter is being filtered, try adding Rock LaManna to your Address Book or Contact list.
If messages continue to be sent to your junk folder contact your ISP or spam filter application support and ask how to whitelist Rock LaManna .
Generate you own whitelist instructions here...
804 East Windward Way, Suite 618
Lantana, Florida 33462-8035
Phone: 561-543-2323 Email: rock@rocklamanna.com
Skype: rocklamanna
What Is a Company Worth?
This question can only be answered by addressing other related questions, specifically: Who’s asking and for what purpose?
From the perspective of the owner, prospective buyers, the IRS, lenders and divorce & bankruptcy courts, the value of a business for purposes of a sale, estate planning, orderly or forced liquidation, gifting, divorce, etc. can be vastly different.
Intrinsically tied to the various purposes of valuation are numerous definitions of “value.” Here are a few examples:
Investment Value – The value an acquirer places on a business based on a future return on investment determined by assessing past and current performance, future prospects, and other opportunities and risk factors involving the business.
Liquidation Value – The value derived from the sale of the assets of a business that is closed or expected to be closed following the sale.
Book Value – Book value is the difference between the total assets and total liabilities as accounted for on the company’s balance sheet.
Going Concern Value – Used to define the intangible value which may exist as a result of a business having such attributes as an established, trained and knowledgeable workforce, a loyal customer base, in-place operating systems, etc.
Fair Market Value For the purpose of this article, the focus will be on transaction related valuations. Fair Market Value (“FMV”) is the most relevant definition of “value” and is of the most interest to business owners. The more knowledge business owners and prospective buyers have about the valuation process, the more likely they will come to an agreement on a purchase price.
FMV is the measure of value most used by business appraisers, as well as the Internal Revenue Service (IRS) and the courts. FMV is essentially defined as “the value for which a business would sell assuming the buyer is under no compulsion to buy and the seller is under no compulsion to sell, and both parties are aware of all of the relevant facts of the transaction.” IRS Revenue Rule 59-60 lists the following factors to consider in establishing estimates of FMV:
1. The nature and history of the business. 2. The general economic outlook and its relation to the specific industry of the business under review. 3. The earnings capacity of the business. 4. The financial condition of the business and the book value of the ownership interest. 5. The ability of the business to distribute earnings to owners. 6. Whether or not the business has goodwill and other intangible assets. 7. Previous sales of ownership interests in the business and the size of ownership interests to be valued. 8. The market price of ownership interests in similar businesses that are actively traded in a free and open market, either on an exchange or over-the-counter. What is Goodwill? An important element of value, when it exists, is goodwill. The IRS defines goodwill in its Revenue Rule 59-60, stating, “In the final analysis, goodwill is based upon earning capacity. The presence of goodwill and its value, therefore, rests upon the excess of net earnings over and above a fair return on the net tangible assets. While the element of goodwill may be based primarily on earnings, such factors as the prestige and renown of the business, the ownership of a trade or brand name, and a record of successful operation over a prolonged period in a particular locality, also may furnish support for the inclusion of intangible value. In some instances it may not be possible to make a separate appraisal of the tangible and intangible assets of the business. The enterprise has a value as an entity. Whatever intangible value there is, which is supportable by the facts, may be measured by the amount by which the appraised value for the tangible assets exceeds the net book value of such assets.”
Valuation Approaches and Methods Exploring valuation techniques requires an understanding of the tools available. Which tools are utilized depends in part on the purpose of the valuation and the circumstances of the subject company. Generally there are several approaches to valuing a business. Within these approaches, there are several different methods. Listed below are the three major approaches along with some examples of specific methods that fall under each category.
• Income Approach Discounted Cash Flow Method Single Period Capitalization of Earnings Method • Market Approach Comparable Publicly Traded Company Analysis Comparable Merger & Acquisition Analysis • Asset-Based Approach Adjusted Net Asset Method Excess Earnings Method
All of the above methods and approaches are frequently used in business valuations.
Normalizing the Financial Statements Before the approaches and methods above can be applied, it is necessary to analyze and normalize both the income statement and balance sheet of the business for the current and past periods selected to form the basis of the valuation.
• Normalizing the Income Statement Normalizing the Income Statement generally entails adding back to earnings certain personal expenses, non-recurring and non-cash items. Examples of these “add-backs” could include depreciation, amortization, auto, boat and airplane expenses, one-time extraordinary expenses and other excess expenses such as owner’s salaries and family member’s salaries that are above fair market value, travel and entertainment, bonuses, etc. Owners usually tend to be extremely liberal when normalizing the income statement in order to bolster earnings, which can artificially inflate valuation. Each item must be carefully analyzed and scrutinized to insure that the normalization process is credible.
• Normalizing the Balance Sheet Normalizing the Balance Sheet includes adjustments that eliminate non-operating assets and other assets and liabilities that are not included in the proposed transaction, and therefore the valuation. The book value of the assets will be adjusted up or down to reflect their fair market value. Inter-company charges will also be eliminated. Inventory may be adjusted upward or downward based on prior accounting procedures and/or obsolescence. Accounts receivable may also require an adjustment based on an analysis of collectibility.
Relevant Terminology: EBIT – An acronym for earnings before interest and taxes EBITDA – An acronym for earnings before interest, taxes, depreciation and amortization. Capitalization Rate – Any divisor that is used to convert income into value. This is generally expressed as a percentage. Discount Rate – The rate of return that is used to convert any future monetary gain into present value. (Note: when determining FMV, the earnings stream selected to be capitalized or discounted should be normalized.)
Summary Even with all the terminology and definitions discussed above, the answer to the original question has not yet completely been answered: What is the company worth?
The value driver of a business is the ability of the entity to generate future cash flow or earnings. Business appraisers will assign an appropriate capitalization rate (or multiple) to a selected earnings stream to derive an overall value for a business. The value of the net assets of the business will be compared to the cash flow valuation and may be adjusted upward or downward. For example: if the earnings based valuation is less than the net asset value, an upward adjustment may be in order. Conversely, if the net assets are negligible, a downward adjustment is more likely to occur.
Many appraisers typically use a common range of multiples to arrive at a “ballpark” indication of value (for example, 4 to 6 times EBITDA). While this approach is commonplace, an in-depth valuation of the subject company will produce a more accurate result. There are too many intangible factors to be considered to rely solely on the capitalization of earnings. Of course, the ultimate value of a company will be determined by the marketplace, which can greatly differ from a seller’s expectation, as well as the expectations of potential acquirers.
It is not uncommon for business owners to have an inflated sense of value of their company. This could be due to a variety of factors including emotional attachment to the business, unwillingness to accept the impact of the risk factors of the business, outside influence from previous market conditions, incorrect conclusion of normalized earnings, comparable transactions, etc. Conversely, acquirers often undervalue businesses. In their quest to “buy right” they often end up paying a lower multiple for a company with serious negative factors, while passing up on higher multiple opportunities, which, due to the quality, are actually better buys.
Valuation is a complex process. Owners and buyers will be well served if they rely on professional advisors such as their accountants, business appraisers, intermediaries or investment bankers.
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