So, do you really have a marketing plan? Maybe you have a vision statement. And sometime, a few years ago, you hired a marketing consultant to write a marketing plan for you.
All that stuff is filed safely away. Maybe the plans are in a desk or a filing cabinet. But the bottom line is that it's somewhere, where they are collecting dust.
That's a big problem for you and your business, especially if you plan on selling your company. I’m not talking about a few documents you gave some lip service to a few years ago.