Rock Around the Block - The Blog of Rock LaManna

What's Your Marketing Plan?

Posted by Rock LaManna on Mon, Oct 1, 2018 @ 14:10 PM

So, do you really have a marketing plan? Maybe you have a vision statement. And sometime, a few years ago, you hired a marketing consultant to write a marketing plan for you.

All that stuff is filed safely away. Maybe the plans are in a desk or a filing cabinet. But the bottom line is that it's somewhere, where they are collecting dust.

That's a big problem for you and your business, especially if you plan on selling your company. I’m not talking about a few documents you gave some lip service to a few years ago.

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Topics: marketing, Management